London Fashion Week S/S 2012: Zoe Jordan

Situated in a warehouse type building, one would never guess a catwalk show was set to take place... aside from the long queue of stylish women outside the venue. Upon entering, it still seemed quite industrial, but a pleasant smell wafted through the air, signifying otherwise.




The collection is entirely feminine, though not without a few more structured pieces. It isn't too frilly - there's strength evident in the Zoe Jordan garment. As this is a spring collection, there are florals, but other prints show as well. Most noteworthy, perhaps is the peachy rust shade in a few looks... especially when paired with hints of shine.

Jordan was inspired by both the glamour and laid back elegance of the 1930s, which is referenced throughout. The slightly eccentric styling contrasts with the overall beauty of the collection, adding a little element of modernism.

Texture is added through rust-shaded sequins and brown suede. It's all classical Zoe Jordan - very feminine and undoubtedly pretty, yet given a unique spin with unexpected, surprising combinations.






xox Catherine

Images via Vogue.co.uk/Catherine Everett