Friday, September 23, 2011
Located in the basement of a seemingly office-like space, show goers were ushered into the middle of a room surrounded with a white catwalk. Applied to the walls with magnetic strips were pieces of cloth, though I didn't quite know what to make of the setup. No one had any idea where to look, definitely giving a mysterious atmosphere - but crammed into a space with so many women wearing tall heels, I don't think anyone knew where to look.
The show began as models appeared, wearing basic, revealing bodysuits. Each model circled the room, pausing to be clothed from the garments adorning the walls, with assistance from a few dressers.
The two dimensional wall decorations transformed into dresses, tops, pants, skirts, before our very eyes; although most of the audience had trouble seeing this process. This was a bold first attempt at a show during London Fashion Week, but some aspects fell slightly short. After this, I'd be disappointed to see the designer try a more traditional show, but perhaps seating could be arranged to allow for better views of the work.
Sabaiduc was inspired by the contrast of the natural environment and industrial waste, evident through patterns and textures present within the collection. The concept behind the clothing is arguably stronger than the design aesthetic - which again, is something that we're eager to see improved upon.
All photos by Catherine Everett